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Face It While You Make It

Today, we’re delving into a topic that we often struggle through – overcoming those pesky self-limiting beliefs and facing challenges head-on as we make our way through life.

But before we dive in, a quick reminder that my book, “Words Fucking Matter,” is available on Amazon. If you’ve snagged a copy, I’d love to hear your thoughts. Drop a review, shoot me an email, give me a call, or shoot me a text – I’m all ears. Challenge me if you disagree with something; let’s spark up a conversation.

Now, let’s take a moment to express gratitude, a practice I’ve been incorporating into my routine. It’s a powerful tool to combat that innate negative bias we carry around. This week, I want to give a shoutout to my parents – my unwavering supporters throughout my life. Even at nearly 40, our daily conversations continue to be a source of mutual support. Being able to reciprocate that support as they navigate aging is truly a gift.

Now, onto our main topic – facing it while you make it. You’ve probably heard the phrase “fake it till you make it,” but let’s scratch the surface a bit. Gary Vee once rightly dismissed the idea of facing it till you make it, and I resonate with that. My take? Face it while you make it. Embrace the struggle, the grind, and the discomfort of the climb.

This philosophy ties directly into my book, so let’s take a moment to jump into “Words Fucking Matter.” One chapter title that resonates with this topic is “Show Up Naked.”

In that chapter I talk about a fable I read growing up that I’ve always remembered. This Cherokee fable tells of two wolves inside us – one driven by love, the other by fear. The grandson asks the grandfather, “Which one wins?” The answer: “The one you feed.” This simple yet profound wisdom holds the key to overcoming negative beliefs.

In my book, I guide readers through a process to address limiting beliefs. Acknowledge them, question their validity, challenge them, and ultimately change your mindset. For example, let’s tackle the issue of financial struggles. I’ve been there, too.

Acknowledge the belief – “I never make responsible money choices.” Question it – what does responsible money choices mean to you? Challenge it – dig deep to identify the root cause, perhaps a lack of budgeting. Then, change it – transform “I never make responsible money choices” into “I used to prioritize spending, and now I will save 10 percent of my income, so that I have more financial independence.”

This transformation from victim to victor statement is a powerful shift in mindset. It’s not about dismissing challenges but acknowledging them, setting SMART goals, and defining a desired end state. Your pain points can be the fuel that propels you towards your purpose.

So, here’s your homework – identify a limiting self-belief, dig into its root cause, and define the desired result. This process becomes your battle cry, ready to combat those excuses we all make.

Remember, the three steps to success – do the fucking thing, tell the fucking world, and show up. It all starts with the words you use and the beliefs you hold. Face it while you make it, and we’ll catch up next week. Until then, keep pushing forward.

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Andy’s door is open. Contact for questions, business inquiries, or veteran support.

Andy Weins

Andy Weins is a fourth-generation entrepreneur, Veteran of the U.S. Army, and speaker. Through consulting, teaching, podcasting, and writing, he is an enthusiastic supporter of Veterans, entrepreneurs, community engagement, individual empowerment, and the environment.

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