Skip to content

Failing Forward

Failure is something I’ve come to embrace as a fundamental part of life. It’s the building block upon which we construct our experiences. Think about it, from the moment we’re born, we encounter countless failures. As infants, we stumble and fall, and guess what? We celebrate those little setbacks. It’s all part of the process.

Remember when you were a kid trying to make that basketball shot on a regular-sized hoop? Nope, it didn’t happen. But when you managed to score on a smaller hoop, it was celebrated. We revel in the effort and understand that failure is just a stepping stone to improvement. It’s a lesson we sometimes forget as we transition into adulthood, where we often avoid failure like the plague because it feels uncomfortable. We become complacent with our existing skills and resist growth.

P.T. Barnum wisely said, “Comfort is the enemy of progress.” To make strides in life, we must be willing to fail. Without that willingness, we can’t truly succeed. I’ve developed a chart to represent this idea, and it’s a core concept of a book I’ve been working on for a while, “Hustle, Struggle, Grind: The 13 Lessons of Life.”

Two years ago, I set out to write that book, but I hit a roadblock. I realized I needed help, so I hired a ghostwriter, Amelia. To my surprise, she redirected the book’s focus towards words rather than the life lessons I originally intended. It was a failure in my initial plan, but I embraced it and moved forward.

This notion of embracing failure extends to various aspects of life, like videography. I’ve had my fair share of failures in that realm, from hiring a creative team to forming a videography business that eventually didn’t pan out. I even experimented with shooting videos on my phone, only to realize it wasn’t my desired path.

By acknowledging these failures and learning from them, I’m one step closer to discovering my true calling. The world indeed offers countless shades of gray, but I’ve developed a methodology that allows me to find black and white answers in the midst of uncertainty.

I categorize life into three interconnected aspects: yourself, your society, and your skill. These three aspects form ropes, and within them are countless fibers. When one aspect falters, it forces the others to become stronger. You can always rebuild because this rope keeps growing over time. And you can measure your progress using a three-step methodology I call the “Hustle, Struggle, Grind.”

In this model, the hustle represents the initial effort to climb, the struggle embodies the challenges encountered while reaching new heights, and the grind is the phase to savor the success before gearing up for the next endeavor. You can’t remain in a perpetual grind; you need to hustle again.

When I look at my current venture, “Experiencing Andy Weins Live,” it’s clear that I faced hurdles and had to endure the hustle just before this show. Technical difficulties, setting up the whiteboard, and handling last-minute adjustments were part of the struggle. And yes, I even had a minor mishap on live LinkedIn, but that’s okay. It’s all part of the journey, and it has allowed me to enjoy the grind today.

The key is understanding where you are on this journey. If you’re struggling, hustle harder. If you’re grinding but not progressing, it’s time to put in more work. Embrace the fact that the lowest point in your life was in the past, and your new lows will always be higher because you’ve grown and learned from your failures.

My upbringing instilled in me the idea that we should never neglect an opportunity for improvement. The challenge I see in many people’s lives is that they hustle to reach a goal, overcome struggles, and then want to stay in the grind forever. But the reality is that life takes work, consistent work, on yourself, your relationships, and your skills.

So, here’s my challenge to you. Identify one area in your life where you need to endure the hustle, overcome the struggle, or reignite the grind. Are you at the brink of a new achievement, struggling with a challenge, or savoring the fruits of your labor? Your journey is made up of countless strands, and by understanding where you are, you can make focused decisions to move forward.

Remember, the grind is enjoyable, but it’s essential to keep hustling and embracing new challenges to keep progressing. So, as always, let’s go out there and do the fucking thing!

Get In Touch

Andy’s door is open. Contact for questions, business inquiries, or veteran support.

Andy Weins

Andy Weins is a fourth-generation entrepreneur, Veteran of the U.S. Army, and speaker. Through consulting, teaching, podcasting, and writing, he is an enthusiastic supporter of Veterans, entrepreneurs, community engagement, individual empowerment, and the environment.

Back To Top